5 reasons why a “full stack”, integrated system is better than what you are currently using

Cory GabelIndustry News & ResourcesLeave a Comment

5 reasons why a “full stack”, integrated system is better than what you are currently using

Take the following quiz to determine if you are right for a full stack experience:

  1. Are you having a few technical issues with your business front-end? Your back-end? Anywhere in between?
  2. Have you come to the conclusion that to improve your sales you need to improve your customer’s experience?
  3. Are you ready to start building a complete product, end to end, bypassing your competition and getting it right into your customer’s hands?
  4. Have you determined that the old-school information silo is probably not the best way to operate?
  5. Is your technology keeping up with the lightning fast times?

1.What is a full stack and why do you need it?

A software stack is a set of programs that work together to produce a result; typically an operating system and its applications that work in unison. The stack includes the operating system and related support programs and all runtime environments necessary to support applications.  The challenge to producing a quality full stack package is that you have to be good at a lot of things: software, hardware, supply chain management, design, marketing and anything else that goes into buying, selling and distributing a product. Manage that, and you essentially lock out competitors who can’t replicate all these interlocking pieces. But what if you can’t manage all that? You need to find someone who can offer you all that.

2.Full Stack Means Full Customer Experience!

A successful full stack model allows you to completely control the customer experience using all channels required to deliver that experience. The reality is that for a full stack model to succeed, technology and operations must go hand in hand.  You have to make operations a priority in order to achieve the kind of amazing consumer experience that will help you succeed. Your operations team can’t just be sales people, they have to be the heart of your business. There are many business in need of change, and many proposed solutions, technology layers and services vying for customer love and mass appeal. The next wave of technology change will continue to come from encouraging companies to rethink the entire user experience, not just a single layer of it.

3.Build it end to end and get it out there.

The full stack approach lets you bypass industry incumbents, completely control the customer experience, and capture a greater portion of the market. The challenge with the full stack approach is you need to be good at many different things: software, hardware, design, consumer marketing, supply chain management, sales, partnerships, regulation, etc. The good news is that if you can pull this off, it is very hard for competitors to replicate so many interlocking pieces. The better new is, you can hire an Omni Channel Business Management Company to do the work for you to operate a very vertically integrated operation, closely controlling all aspects of product development, marketing, sales, operations and customer support within one firm.

4.Seriously, you are still using an information silo?

An information silo is an insular management system incapable of reciprocal operations with other, related system. Are you still operating in this vacuum? Information silos occur whenever a data system is incompatible or simply not integrated with other data systems within an organization. This incompatibility may occur in the technical architecture, in the application architecture or in the data architecture of the system. Silo mentality is caused by a divergent of goals, processes or systems within the various units of an organization. It often occurs in larger organizations and can lead to decreased performance and has a negative impact on the corporate culture and often the bottom line. The silo mentality can be countered by the introduction of shared goals, increased internal networking activities, flatting of management hierarchies and installing a full stack, fully integrated module system to unite departments in a unified organism.

5.Your technology better be up to date and fast, fast, fast!

Full stack technology need not be limited to high-tech companies and should not be confused with traditional notions of vertical integration used by “old-style” manufacturers. The difference today is the focus on the customer experience and the ability to offer vertical integration to drive the bottom line. Full stack technology is self-accelerating; that is the products of their own processes enable them to develop, improve, progress more rapidly than ever before. If you are slugging along in your old way, you will surely be left in the dust. Companies that invest in a full stack integrated system have the benefit of creating a complete platform to support applications. That technology is built to be fast, adaptable, and customizable. Now a system like that would surely benefit the bottom line and the customer!

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